Your Listing is Live. Next Step, Generating Sales
In this post I will explore how to generate sales at an accelerated pace once your listing has gone live.
That moment of excitement when you realise your stock has finally arrived at the FBA warehouse, immediately followed by the nervousness and fear of truly finding out if your hours of research and efforts have been worth it. Yup, I went through that too. It’s amazing how many emotions you can go through with this thing! After going through that experience, here’s my two cents to help you through it.
It is okay to not get sales on day 1…. or day 2, 3 4 or 5. When your listing first goes live, depending on how competitive your niche is, you can be on anywhere from page 4 down to page 20 and onwards. The key is to not get down when you don’t immediately get sales. If you’re lucky you’ll get sales straight off the bat, but more often than not, you will need to give it a kick start. The best kick start you can give your product listing is a few sales, some seller feedback and verified reviews (this is where the item is reviewed by a customer that purchased it). Now keep in mind that soliciting reviews or getting reviews without a purchase are against Amazon’s policy and anything that goes against Amazon’s policy spells trouble. Amazon can either delete the review or give you a formal warning.
Here is what I did and it worked really well. I did a small give away of products discounted down to $1 each in exchange for unbiased reviews. There are sites that boast review communities that let you offer products at a discount in exchange for reviews. This is currently in line with Amazon’s guidelines and does not cause issues unless one of the review wording itself breaches one of the Amazon Review Guideline conditions. The one I used is AMZ Tracker. After doing much research, it seemed to provide the best value for money. AMZ Tracker offers a community of reviewers to which you can offer your product at a discount in exchange for a review (Although you can offer products at any price, $1 offers work best). The site works completely organically so they cannot guarantee a review however I’ve always got 100% conversion of reviews. They come down hard on reviewers that take discounted product without leaving a review. Keep in mind that these reviews will be unbiased, which is why you need to make sure you have a good product! There are additional perks with AMZ Tracker in that you can track your product, competitor products and also potential future products on parameters such as sales, search rankings and Best Seller Ranking (BSR). Full disclosure, although a lot of AMZ tracker’s tracking features are free, access to the review community is paid. Something I thought about twice before signing up for, but worked out well worth it once the product reviews and seller feedback started to result in product sales. You can check out the website here.
I gave away 9 products at a discount to get 4 seller feedback and 5 product reviews. Took about 10 days to get the reviews in. Once they were in, the sales started trickling in slowly. I don’t think I slept during the first night when I got my first organic sale! Much to the annoyance of my wife, I was checking my seller account almost every hour hoping for the next sale to come through… of course it didn’t, not till the next day. Patience is key, but so difficult!
The next step is increasing your sales per day. Stay tuned for the next post…
Post Highlights for getting reviews
- Be patient with sales
- Access review communities such as AMZ Tracker to roughly 10 reviews to kick start your sales
- Reviews will be honest so ensure your product is good
- Do not break Amazon’s policy requirements by soliciting reviews
- Be patient…. Again…