The Seller Abroad

Using FBA to sell on Amazon from abroad… can't be that hard!

Tag: generating sales

Generating More Sales

Generating More Sales

Let me take you through my learnings and best practices for generating more sales to keep the momentum going.

Now that I had experienced the euphoria of getting my first organic sale and the low of not getting heaps and heaps more, I had to figure out a way to get my listing to make more sales. The issue was that my product listing was on page 4. In order to get consistent sales, I had to get more eyes on my product listing, meaning I had to somehow get myself to page one when my desired key words were searched. As Amazon’s algorithm doesn’t favour new listings as such, this is difficult to do. Don’t worry, there is a way around this, but like all shortcuts, you have to pay for it.

Amazon Sponsored Product Campaign

Amazon allows you to use a pay-per-click service to get your listing front and centre when someone searches for related key words. This service is called Amazon Sponsored Product Campaign. This is a great way to get more eyes on your listing. More eyes = more sales = more reviews. More sales and more reviews = ranking higher for your desired key words. As this is a paid service, you have to be prepared to invest. I’d advise that you take this step after you’ve got about 10 reviews plus. To start off with, I recommend letting Amazon automatically pick the key words based on your product. You can do this by picking “Automatic Targeting” when creating the campaign. Amazon will come up with a large number of key words that match your product listing and advertise on search results for those key words. You will have to set up your maximum bid per click. $0.75 is a typical bid. You might have to bid higher if you are in a more competitive market. You won’t pay that amount each time, however you can bid up to that limit to outbid other advertisers. You also have to set your maximum daily budget. I initially left this at $20. You can vary this as you go depending on results, however $20 is a good starting figure. Again, this is the limit of your daily spend so you usually will not spend that much every day.

Amazon sponsored Ads is a great way to get your product sales rolling. I’ll touch more on optimising your sponsored product Ads in another post down the track. Once you’ve set up your initial Ad campaign, wait a week before you start analysing your results as things have a delayed effect. If you are going to check it every day as I did, be prepared for an emotional roller-coaster ride!

Super URL

Another neat trick/hack to help you rank higher on searches is to use a particular type of URL link for all your marketing. Say for example, if you were to send a link to a reviewer to access your product, you’d want to use this particular type of URL. I hear it referred to as Super URL a lot. The premise of this URL is that it makes Amazon think that the person clicking on the link has manually searched for your suggested key word and found your product. This in turn feeds the Amazon algorithm, the logic being that people searching the key words chose to buy your product over the hundreds of others, so it should rank higher for that key word search. Makes sense right… Now to setting up this so called “Super URL”.

Super URL

As mentioned above, the Super URL mimics someone buying your product out of the hundreds that showed up during a key word search. So the trick to this is that the URL has to contain directions that show the key search terms. A simple way to set up a Super URL is to use the following format: http://www.amazon.com/dp/[Insert ASIN Here]/keywords=[Insert key words in format “totally+awesome+product”] where you fill in the red text with your product ASIN (found on your product listing page) and your key words using the “+” sign instead of spaces. So finally it should look something like this: http://www.amazon.com/dp/BIWK9846D/keywords=totally+awesome+product. Now to what extent a Super URL works is hard to judge, however it does help. While this simple method works well, for best results, it is worth doing what I did and use a service such as AMZ Tracker which provide Super URLs with time stamps on it (a bunch of letters and numbers that indicate the time at which the link was clicked). This is hard to do manually as the time stamp constantly changes with time, however it does provide more comprehensive information to the Amazon algorithm. The assumption is that the more natural and comprehensive the information you feed the algorithm, the better it works for you. AMZ Tracker also shortens your Super URL so that the link doesn’t look so messy and long. You can check out AMZ Tracker here if you are interested.

Now sit back and relax for a week or so while the system turns over. Hope the results work out as well for you as it did for me with this approach. Don’t forget to celebrate the little wins!

 

Post Highlights for generating more sales

  • Use Amazon sponsored Ad campaign (Pay Per Click Service)
  • Set up a Super URL using AMZ Tracker or another similar service
  • Be patient… you may have to wait a week before you see the results you are hoping for
  • Once the sales start coming in, celebrate the win!

Getting Reviews, Generating Sales

Your Listing is Live. Next Step, Generating Sales

In this post I will explore how to generate sales at an accelerated pace once your listing has gone live.

That moment of excitement when you realise your stock has finally arrived at the FBA warehouse, immediately followed by the nervousness and fear of truly finding out if your hours of research and efforts have been worth it. Yup, I went through that too. It’s amazing how many emotions you can go through with this thing! After going through that experience, here’s my two cents to help you through it.

It is okay to not get sales on day 1…. or day 2, 3 4 or 5. When your listing first goes live, depending on how competitive your niche is, you can be on anywhere from page 4 down to page 20 and onwards. The key is to not get down when you don’t immediately get sales. If you’re lucky you’ll get sales straight off the bat, but more often than not, you will need to give it a kick start. The best kick start you can give your product listing is a few sales, some seller feedback and verified reviews (this is where the item is reviewed by a customer that purchased it). Now keep in mind that soliciting reviews or getting reviews without a purchase are against Amazon’s policy and anything that goes against Amazon’s policy spells trouble. Amazon can either delete the review or give you a formal warning.

Getting Reveiws

Here is what I did and it worked really well. I did a small give away of products discounted down to $1 each in exchange for unbiased reviews. There are sites that boast review communities that let you offer products at a discount in exchange for reviews. This is currently in line with Amazon’s guidelines and does not cause issues unless one of the review wording itself breaches one of the Amazon Review Guideline conditions. The one I used is AMZ Tracker. After doing much research, it seemed to provide the best value for money. AMZ Tracker offers a community of reviewers to which you can offer your product at a discount in exchange for a review (Although you can offer products at any price, $1 offers work best). The site works completely organically so they cannot guarantee a review however I’ve always got 100% conversion of reviews. They come down hard on reviewers that take discounted product without leaving a review. Keep in mind that these reviews will be unbiased, which is why you need to make sure you have a good product! There are additional perks with AMZ Tracker in that you can track your product, competitor products and also potential future products on parameters such as sales, search rankings and Best Seller Ranking (BSR). Full disclosure, although a lot of AMZ tracker’s tracking features are free, access to the review community is paid. Something I thought about twice before signing up for, but worked out well worth it once the product reviews and seller feedback started to result in product sales. You can check out the website here.

customer reviews - generating sales

I gave away 9 products at a discount to get 4 seller feedback and 5 product reviews. Took about 10 days to get the reviews in. Once they were in, the sales started trickling in slowly. I don’t think I slept during the first night when I got my first organic sale! Much to the annoyance of my wife, I was checking my seller account almost every hour hoping for the next sale to come through… of course it didn’t, not till the next day. Patience is key, but so difficult!

The next step is increasing your sales per day. Stay tuned for the next post…

Post Highlights for getting reviews

  • Be patient with sales
  • Access review communities such as AMZ Tracker to roughly 10 reviews to kick start your sales
  • Reviews will be honest so ensure your product is good
  • Do not break Amazon’s policy requirements by soliciting reviews
  • Be patient…. Again…

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